I find it somewhat amusing that, in spite of gambling being illegal in Thailand, Ladbrokes - one of the UK's top bookmakers - is continuing to spend money on its Thai language portal. At the moment it is recruiting London-based Thai language Internet Operator.
Last year I wrote a story for BusinessWeekThailand that revealed how Ladbrokes was actively promoting and advertising its Thai language portal inside the Kingdom, and how Thailand-based gamblers were winning millions of baht every month. Nothing has changed.
Of course there are Thai-reading gamblers outside Thailand, but according to web information company Alexa visitors from Thailand are responsible for 1 per cent of all visits to the site. That's quite a lot of traffic and quite a lot of income.
How do they get away with it when we read almost weekly about raids by the Royal Thai Police to close down gambling dens that probably account for a fraction of the revenue that Ladbrokes is generating?
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