Thailand continues to buck the global print media downturn as yet more magazines appear on the country's shelves each month. The latest is The Prototype Electronics Magazine published by Innovative Experiment Co. Limited. Priced at 75 baht and running to 84 pages, this title can certainly be described as specialist and niche. As you would expect from a new magazine the advertising content is low at less than 10 per cent.
There are no official figures for the number of new magazines versus those that cease publishing, however it does seem the overall number of titles is increasing month by month.
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