AD SALES: DOES THAILAND CARE?
The Federation of International Periodical Publishers (FIPP) held an advertising sales workshop in Singapore earlier this month.
FIPP’s first ever two-day workshop in Asia aimed to help media executives and managers be more productive in their jobs and more effective in their sales efforts.
More than 45 delegates attended the event from Indonesia, Malaysia, Philippines, Singapore and Vietnam. There were apparently no attendees from Thailand.
2 comments:
Is Thailand becoming xenophobic? I mean, more than usual? Or is it more a pride issue, as in "I can do this myself"?
David,
I think there is an element of "we've always done it this way so why should we change", however I've also seen first hand how the cultural issues here make traditional methods of selling advertising space somewhat difficult here. Many enquiries that get a "sorry, no budget" answer never proceed any further.
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