Advertising spending in Thailand saw an overall 2.77 per cent decline last year according to data released yesterday by Neilsen Media Research. It's the first decline since the report was first produced 10 years ago.
Newspaper advertising saw a 3.30 per cent decline while magazines were down 4.02 per cent. These sectors are valued at 15.2 billion baht and 5.8 billion baht respectively.
Television remains the most popular form of media advertising in Thailand, accounting for almost 60 per cent of the total spend. Transit advertising - ads on buses for example, saw a 42.26 per cent year-on-year increase, the highest increase of all media.
This is obviously following the global trend of declines in traditional media advertising.
ReplyDeleteI think Thailand is drifting behind on the move to online adverting as well. Hopefully that will change.
I'd be really interested to see trends in online ad spending in Thailand, and also in terms of the overall percentage. I'm guess it's small and probably account for less than 3% of all ad spending, but I could be wrong about that. It's just a guess.
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