According to the latest data from Mindshare Thailand,
spending on magazine advertising dropped by 14.28 percent to THB 4.22 billion
last year, while newspaper advertising declined by 6.45 percent year-on-year to
stand at THB 12.33 billion.
Television advertising – at THB 57.52 billion – remained the
most popular advertising medium in Thailand last year, although that too saw a
decline of 9.8 percent according to Mindshare.
Although Internet spending grew by 11.37 percent it still
accounted for just THB 1 billion of all advertising spend – a fraction of the
total media spend.
That’s not good news for any publisher who aims to solely
rely on advertising revenues from their Internet-only ventures.
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