PENTHOUSE, CLEO TO CEASE PRINTING

Both Penthouse and Cleo magazines have announced they will be shuttering their print editions in the coming weeks – although in the case of Australian-born Cleo the licensed editions in Singapore, Malaysia, Indonesia and Thailand will continue to be printed.
With almost 100-years of combined print history behind them, the decision to cease printing these two magazines is sad, although the fact that Cleo will continue in Thailand shows how a “baby” can thrive at the same time its parent edition is struggling.
For the Thai edition of Penthouse I can also see it surviving – due to the fact that it doesn’t rely too much on overseas content from the parent edition. If it had to survive online alone in would likely fail because the cost of producing quality, unique content would not be matched by the level of online advertising.
Good luck for the future of both Thai licensed editions.