MORE DETAILS OF BWT
BWT (BusinessWeek Thailand) will be launched in June. It will contain roughly 80 per cent translated material from the global magazine and website, which means around 20 per cent locally produced editorial. That doesn't sound a lot, but the key thing is that whatever we do produce (a) must be in keeping with the extremely demanding and high standards of BW's current editorial, and (b) be approved by the New York editors, for the first few editions at least.
It's safe to say that the standards we will be adopting for BWT will make it the single most professional and ethical magazine in Thailand. We will be audited; currently only one newspaper and two small-scale magazines have independently verified sales figures. Everything we are planning is seen as an investment as opposed to a cost, because the BW brand is understood, trusted and respected around the world.
1 comments:
ssems to me you are going to have to be reading every edition of business week from now until June to get the right flavour for your editorials. I guess you won't be writing these just checking them over before sending them to NY. This magazing can only be a good thing for your company and also I think for Thailand in general.
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