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Wednesday, May 23, 2007

COMMUNISM SELLS ?

One of the more interesting and memorable stands at the Home and Condo show was from Areeya, a Thai developer, who used the concept of communism as a marketing and sales tool.
Staff on their stand were clothed in black t-shirts with red scarfs, and they were handing out this broadsheet newspaper proclaiming 'We will make a better living for all mankind'.
It's often said you need something memorable in marketing to make you stand out, and Areeya certainly achieved this in my eyes.

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