ON THE RADIO

Radio advertising has been a part of our marketing campaign for the new magazine, and this morning was the first time I heard our ad 'live'. I'd heard it during the production phase about six weeks ago, although being in Thai I had to trust my colleagues translation of what was being said.
It was a pleasing moment to hear it in the taxi this morning, and I know from the hits we're getting on the website and the fact that we're selling out in a number of places that the marketing appears to be working well.