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Thursday, July 31, 2008

XPRESS DROPS 100,000 CLAIMS

Has anyone else noticed the disappearance of the Grant Thornton certified 100,000 print-run claim on the second page of Daily Xpress this week?
It wasn't worth much anyway, but the fact it has disappeared would imply Daily Xpress is now failing to maintain its initial promises to print 100,000 copies per day. It's yet another cost reduction, and another reason why advertisers will be losing confidence daily.
I'll predict a few more 'cost reduction' that you might see; - 28 pages down to 24 pages, reduction of colour on inside pages. Any other suggestions?

Posted by (c) 2016 Written by Andrew Batt

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Andrew Batt
(c) The Bangkok Bugle 2006 - 2015. Email me at bkkandy AT myway.com for information.