NATION PARTNERS WITH NEWSWEEK FOR SUBS
Subscribe to The Nation newspaper before December 15th and you'll get a 'free' one-year subscription to Newsweek.
It seems like a remarkable deal; a subscription to Newsweek alone costs 2,650 baht (for the Asia edition) yet for 5,400 baht you'll get that, plus 365 issues of The Nation, plus the free Daily Xpress between Monday and Friday, plus a 1,000 baht voucher for Tops Supermarket. You also get everything delivered to your home or office by messenger.
On the face of it The Nation will get something like 7 baht per day revenue that has to cover the printing, production and delivery of the publications. It's just not possible to make money if that really it the case. My guess it that Nation Group is acting as a subscriptions sales agent and will get maybe 40-50% of the revenue for the Newsweek subscriptions it sells.
What I cannot understand it the push to get subscribers? The Nation isn't audited so sales and subscriber numbers cannot be independently verified. No one will publicly know if they have 100 or 10,000. Unless they have plans to audit?
However,this deal is incredibly good value for the reader. Newsweek (150 baht) and The Nation (25 baht) would set you back 16,925 baht if you buy each edition at cover price for one year. And don't forget that Tops 1,000 baht voucher too. Click here for details.
3 comments:
Even at such a cheap/seemingly irrestible offer, I have no interest in subscribing to The Nation, which is biased and pro-PAD. I can still read its online version for free, though.
I am tempted. I have The Nation delivered to my office during the week and I buy Newsweek from time to time. I also shop at Tops and 1,000 baht will buy a lot of cat food.
For me it makes financial sense, although I really cannot see how it can make business sense for The Nation.
The only thing I like about the Nation these days is its cartoonist, Stephff. It's quite depressing that even in its own ads, they misspell his name...
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