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Wednesday, February 04, 2009

ALCOHOL ADVERTISING BAN IN FORCE

Publishers in Thailand are currently prohibited from carrying alcohol related advertising, and for some this will come as both a shock and a surprise.
Following a query this morning from my advertising colleagues I asked for clarification on the current situation. Several years ago there was a ban, or at least talk of one, and with changes in Government I wanted to be sure how things stand.
I was surprised to learn from the Ministry of Health that all print advertising for alcohol is currently banned pending revised rules that are expected to be released in March.
This was the first that I and my editor knew of such restrictions, and a quick flick through some current editions of both Thai and English magazines produced here gives the impression that other publishers are unaware too.

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