MAGAZINE MERGES THAI/SING EDITIONS
Expat Weekend is one of the many expatriate-focused magazines on the market and, until recently, boasted separate editions for Thailand and Singapore. Now that's changed with both markets served by one publication.
Whilst there will be undoubted cost savings for the publisher I cannot see how readers and advertisers will benefit? Both markets are big enough for their own magazines, and indeed this title faces fierce competitions in both countries.
Expats in both countries will only feel they're getting half a magazine and, sadly, this magazine offers little of practical use and little that cannot be found elsewhere.
Expat Weekend Thailand Singapore is published monthly by Instreams Company Limited and is priced at 120 baht or S$6.
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