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Saturday, March 28, 2009

MORE DELAYS IN THAILAND

EXCLUSIVE: By The Bangkok Bugle

The planned launch of a Thai language edition of the popular U.S. magazine
More has been delayed.
Originally announced in October and planned for a launch late last year, the local edition of the magazine aimed at women over 40 is licensed to Bangkok-based Rakluke Group by U.S. publisher Meredith Corporation.
Patrick Taylor, vice president of communications for Meredith Publishing Group, says: "We are moving forward with plans to launch More in Thailand, however the timetable has changed for a couple of reasons. First, due to recent design changes introduced earlier this year in More in the U.S., we feel it would be more appropriate to allow these changes to be implemented in the U.S. edition before we introduced new licensed versions in other countries."
He continues: "Second, despite the current global and domestic economic situation in Thailand, we are optimistic that the magazine will be a success in Thailand. To ensure that happens, we are working closely with our partners to work out the details.
"We expect to launch More in Thailand within the next twelve months."

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