NATION TO HALT SUNDAY EDITION?
The Nation may be considering stopping its Sunday edition next month.
Regular reader Matt yesterday commented he'd read a post on the 2Bangkok.com website dated February 19 which states: "A source informs us: Starting in April: No more Sunday edition of The Nation .. the Daily Xpress will be reduced in circulation even further."
The Nation has been under severe pressure from The Bangkok Post's revamped multi-section Sunday offering for several months. The former has become extremely thin, even with the inclusion of the ever-improving Ace magazine.
I cannot imagine there would be massive cost savings by dispensing with the Sunday edition but the impact to readers and advertisers would be enormous. For one the newspaper would no longer have legitimate claims to call itself a daily, and what would happen to those subscribers who have signed up expecting the Sunday edition and Ace, the latter of which has been highlighted in promotional material I am still receiving?
I sent emails to the customer service, subscriptions, investor relations and newsdesk contacts at Nation Multimedia Group yesterday lunchtime asking for clarification of what is happening. A reply has yet to be forthcoming.
1 comments:
Yes, Ace magazine is improving, but let's face it, any changes are improvements, because its early issues were really awful (reprinting articles which had appeared two weeks earlier in the Xpress!). I suppose if the Sunday edition of the Nation folded, Ace could be distributed on Friday or Saturday instead (to compete with the Bangkok Post's Muse or Guru - if the Nation is still interested in competing).
Mat.
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