THE WORST IS YET TO COME?
If you think things in Thailand are bad there's news today from South Korea that could be a warning of what's in store here.
Advertising spending there in the first two months of 2009 showed a massive year-on-year decline. Revenue for magazines was down 60% and newspapers were down 61%.
Just be glad you're not working in Korean radio. Revenues there were down almost 75%.
2 comments:
South Korea is the most internet savvy country on the planet. Perhaps there's a connection?
.. and with Thailand being relatively backward in terms of internet developments let's hope any revenue shifts will be limited.
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