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Monday, November 16, 2009

AIMING TO DO WHAT OTHER MAGS DO NOT

Bangkok's newest magazine held its launch party last Thursday afternoon Do Pocazine is a well-written and well designed English langauge pocket magazine - ad it's free!
The only criticism I can offer is the front cover of the debut edition seems to be missing a certain 'something'. If anything, the cover belies just how good the rest of the magazine actually is.

Editor Oranuj Ittipakorn is banking on a strong distribution network to make this magazine a success. If the empty spaces on the display stands at the BTS skytrain stations are anything to do by she's on to a winner. Airport distribution is also part of the plan.

For a first edition Do has a decent amount of advertising and a decent amout of well-crafted stories that are interesting to both residents and visitors alike.
If Do can bring in the bucks then I think it should be around for a long time.

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