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Tuesday, December 01, 2009

OLD NEW LOOK FOR THE NATION

The Nation unveils its new look today.
Apart from the absence of the now defunct Daily Xpress there are several other noteworthy changes. Although touted as being two sections there are actually four. There's the main news section that still includes a heavy business news influence, there's the second section entitled XP which includes the entertainment, lifestyle and sports news that originally appeared in Daily Xpress, there's a four-page jobs section and an eight page tabloid-sized Market at Nation classified section.
The publishers have also dropped the 'premium white' covers that were introduced in May to "enhance the reading experience" and attract premium advertisers.
In all honesty The Nation today doesn't look too different from The Nation of two or three years ago.

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