EVO HITS THE ROAD IN SINGAPORE

UK motoring magazine Evo has launched a licensed Singapore edition.

Marketing-Interactive, which describes the high-end title as a "rag" in its story, says the local edition is published by Magic Pen Publishing. 

Editorial Director Sheldon Trollope isn't a big fan of auditing according to the story. Quoting a print run of 10,000 copies, Trollope says: ""It [independent circulation auditing] is not very accurate as an audit takes at least three months, and having been in the publishing industry for a while, I have seen publishers put out higher numbers, then in between audits, go back to publishing lower numbers. I do not think that it is accurate."

Owned by Dennis Publishing, Evo was first published in 1998 and boasts local editions in a number of countries, including in Thailand where it is published by Penta Media.