THAI MAGS EXTENSIVE USE OF ENGLISH

The January cover of the local language licensed edition of Esquire magazine has probably the most extensive use of English language I've seen on the cover of any Thai magazine,

With headlines such as 'Bangkok's Best Thai Restaurants' and 'Thai Food is Back', a casual browser could assume the stories are in English too. (I'll refrain from commenting on the headline which appears to have bust).

The January edition, which is published by Grey Matter, contains 132 pages of which at least 25 appear to be revenue-generating advertising. The magazine also continues its heavy use of English headlines in many of the inside features. It sells for 80 baht.

There is a certain kudos associated with use of English in Thai publications, and my view is this magazine is using English extensively to attempt to attract a higher class of reader and advertiser.