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Friday, March 11, 2011

2 MAGAZINE DROPS MALE-ONLY TAG

In the same week that Thailand sees the debut of its first licensed gay magazine in Attitude, the former English language male-only fashion title 2 Magazine has relaunched as a unisex publication.
The Fierce Publishing- produced magazine, which celebrates its five year anniversary this month, is also debuting a range of tablet editions to mark the move.
In his editor's note Kuan Teo says: "It's [the move to a unisex title] has been coming for a while, because we have been getting more and more feedback from women telling us how much they enjoy reading our magazine". My feeling is that part of the move is also down to an attempt to draw more advertising. The previous 'Tailor Made for Men' logo has now been dropped.
2 Magazine is also one of very few Thailand-produced magazines that is sold regionally, and also further afield in several outlets in New York. The March edition contains 202 pages and sells for 120 baht.

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