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Wednesday, March 09, 2011

A MONSTER OF A NEWSPAPER

This is a recent edition of Singapore's Straits Times newspaper.
The Saturday edition, pictured here, is a monster and contains more than a dozen separate supplements. It's close to eight centimetres thick and weights close to one kilogram.
Advertising is especially strong; I counted an impressive 42 different real estate advertisements (many full page) within this single edition. The classified section is also incredibly well populated with ads.
With an audited average daily circulation of more than 350,000 copies according to the latest available data, this newspaper must also rank as one of the most-read in the region.

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