FIRST LOOK AT NEW BILINGUAL NEWSPAPER

Business Plus Thailand is the latest publication to appear on the streets of Thailand.

As exclusively revealed by the Bangkok Bugle in March, the new bilingual free newspaper is, according to the masthead, "Thailand's only free bilingual business newspaper that focuses on only local news."

The May edition runs to 32 pages and also boasts a circulation of 120,000 copies on its masthead. 

For a first edition it contains a decent amount of advertising although the Bangkok Bugle understands the publisher was recently offering barter opportunities for advertising space.

 The English cover story is about a new Crown Plaza hotel opening in Bangkok, and much of the English content isn't unique. That said, it's free will likely rely on blanket distribution to provide value to its advertisers.

A page-flipping edition is available online here.