TIME OPTS TO RESELL UNSOLD MAGS
TIME magazine is the latest publisher to offer offer copies of previously unsold issues as a bagged 'Combo Pack'.
Last week I wrote about Newsweek's bargain offer where copies of weeks-old issues were repackaged with the current issue. TIME's initiative in Hong Kong is slightly different in that two old copies - from March 28 and May 2 - are packaged and sold for HK$75 as part of a 'Combo Pack' offer. The current issue - dated June 13 - is being sold individually for the normal news stand rate of HK$55.
My personal feeling is that newsagents should refuse to take copies of anything other than current editions of magazines. What's the point of trying to selling copies which didn't sell the first time around? There's little enough space on the shelves anyway without giving these issues a second chance.
2 comments:
Time has a lot of quality content, much of which stands the test of time, so I personally don't see a problem reselling it so long as it is clearly discounted and marked as old.
I take your point but Time is a weekly news magazine so what was news and fact even a month ago is no longer true.
My point is that why should these issues be taking up valuable real estate on shop shelves? They've been there once and didn't sell, so why should they be given a second chance?
Maybe there is a market for an official second-chance newsagent chain where you can buy discounted editions of weeks and months old editions for about half the cover price?
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