CIRCULATION UP AT THE BANGKOK POST
EXCLUSIVE: by The Bangkok Bugle
The latest audited circulation figures show a 2.77% increase in circulation for The Bangkok Post, from an average of 61,578 copies sold per day between July and December 2007 to an average of 63,288 copies during the first six months of 2008.
Post Publishing has managed to increase shop sold copies by an impressive 3.42 per cent whereas subscribers now stand at 19,980 copies per day. Compared to the same six month period last year the increase is 1.81 per cent, but even so I think they're to be congratulated; many publishers would be glad to show any increase right now.
The full audit statement from the Audit Bureau of Circulation can be found here, and as regular readers will know this newspaper is the only print publication in Thailand that's available through the news trade with an independently audited circulation.
5 comments:
so... print newspaper sales are up... is this good or bad?
To me the above statistics can be interpreted as people in thailand don't welcome the shift to online publishing?
AFAIK everywhere else as far as daily news is concerned, readers are turning to online sources...
That'd be indeed an achievement in these more difficult times.
I'd be surprised though if these numbers are actually "real."
The new higher cover price of 30 baht will do it's part and with less and less buying power and foreigners/tourist here and a topsy-turvy editorial line, well ... I don't trust any circulation figure unless I print the papers myself.
Sajal - I think this is good news because more sales should mean more revenue. What you say about online publishing is interesting and I'll follow up with a post about that in the coming days.
Dan - Those figures are real - trust me. It's VERY hard to fake an ABC audit. Every sale has to be recorded and if there's no paper trail then it doesn't count. You can truly trust these figures - take that from someone in the industry.
The effect of that cover price increase, and the PAD protest driving away tourists, may not have shown up in sales figures audited by ABC yet.
Thank you, Bangkok Bugle, for you sensible response re audits. They are not made up - even in Thailand.
Correct - all those factors will not show up until the next audit (for the period July - Dec 2008) which will be released in March of 2009.
And while many things in Thailand aren't exactly what they seem, this audit is the same as one undertaken on a U.S. or U.K. newspaper so it really can be trusted to be correct.
Post a Comment