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Thursday, February 19, 2009

A NEW VISION FOR THAI AIRWAYS

Thai Airways has appointed Ink Publishing to produce a new in-flight entertainment magazine called Vision. The magazine will be produced from Ink Publishing's offices in Singapore.
Just 11 months ago Thailand's national carrier awarded the contract to produce Sawasdee, its 40-year-old in-flight magazine, to Dubai-based company The Media Factory.
MediaWeek quotes Pichaya Suppakitjaruk, in-flight entertainment manager for Thai Airways, as saying the Ink Publishing's experience in producing magazines in Asia was central to its appointment to the brief.
Whilst I cannot dispute that Ink Publishing produces some excellent magazines including a large number for airlines, there are some equally talented publishing companies in Thailand that would have been capable of handling this job.

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