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Wednesday, February 18, 2009

SOMETHING FISHY OR A CHITLOM PREMIUM?

Fish fingers. They're my weakness. They have been since I was young and thankfully the Central chain imports a pretty decent offering in the form of Waitrose-branded fish fingers from the United Kingdom.
Last Saturday I was shocked to see the price had risen from 299 baht to 399 baht at Central Chitlom. This is for a pack of 10 that sells for £1.59 (about 80 baht) in U.K. stores. What was more shocking was to see, the following day, that at Central Rama 3 the same product remains on sale at the 299 price.
Perhaps the latter is old stock? Perhaps 399 baht is the new price? Perhaps Central places a premium on its products for sale at the more expatriate focused Chitlom store? Perhaps Central is trying to get as much money as it can from a British guy with a weakness for fish fingers?

4 comments:

Anonymous 10:02 AM  

The same goes with Siam Paragon. A box of my favourite green tea cost 239 baht there, while it remains at 189 baht at other places. Very sneaky, indeed.

(c) 2016 Written by Andrew Batt 10:37 AM  

Thanks B. So it seems like this is another case of the famous Thai double-pricing in action?

Ladprao Roader 8:38 PM  

I think it's actually quite an open secret that TOPS, for instance, price their goods differently depending upon specific location. For instance, Chitlom is Foodhall and thus charge more than TOPS Market Place (like the one at Rama III.) I think the one at the bottom is called "Tops Super" at lower-end locations.

And the same goes for Paragon, Emporium and The Mall.

(c) 2016 Written by Andrew Batt 7:03 AM  

Open secret? Hmmm ... that's really interesting Saraburian, thanks.

I agree with the location affecting price to some extent but this is exactly the same product. Should it really cost 33 per cent more at Chitlom?

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