DEPRESSING DATA FROM AD SECTOR

Local advertising spend in Thailand was down an overall 2.4 per cent during the first quarter of 2009 compared to the same period last year, according to data released by Nielsen Media Research (Thailand).
The sector recorded revenues of 20.3 billion baht in the first three months. In pure percentage terms television grew 2.34 per cent, transit advertising was up 38.36 per cent and in-store advertising was also 11.38 per cent. Sectors responsible for significant spending were hit hard. Radio advertising (down 12.33 per cent), newspaper advertising (down 12.61 per cent) and magazine advertising (down 14.17 per cent) were badly hit.
The same trends were seen when total spend is added to the equation. A decline was seen in all mass media; Television ads (1.41 per cent down), radio ads (10.66 per cent down), newspaper ads down (13.81 per cent), magazine ads down (23.87 per cent), outdoor ads (8.77 per cent) down and Internet ads down (11.76 per cent).
So in conclusion it's local advertising that is keep some sectors above water, but take that away and the whole sector is suffering, badly.