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Friday, April 10, 2009

FIRST LOOK AT NATION'S 'NEW' NEWSPAPER

Here's a first look at The Nation's new International edition, launched earlier this week.
With a cover price of 25 baht the 16-page two section broadsheet contains many reprinted pages from The Nation regular edition, together with sport and entertainment agency copy from Daily Xpress and elsewhere.
This newspaper does not appear to be available for sale anywhere. It's distribution is entirely to airlines and hotels when means you can be 100 per cent sure the revenues from these copies will be minimal and not even come close to covering print and distribution costs.
A very strange move from Nation Multimedia Group, in my opinion. What do others think?

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