THE NATION'S NEW INTERNATIONAL EDITION
I understand from several sources that The Nation has introduced an 'international edition' today.
The target for this new newspaper appears to be hotels and airlines in what seems to be a direct move to damage the bulk copies that are currently distributed to those outlets by The Bangkok Post. In the six months ending December 2008 the Post suffered a more than 11 per cent decline in its bulk copy distribution.
I have yet to see a copy however I understand it's made up of 16 pages and does not include Daily Xpress. Some content is reportedly rehashed from both The Nation and Daily Xpress.
Financially this cannot be a good move for The Nation. Hotels and airlines will pay peanuts, if anything, for their copies and the costs of printing a completely separate newspaper will be considerable. The Nation does not audit its circulation so can claim pretty much anything without the additional expenses this new venture will incur.
3 comments:
Extraordinary. While a sensible course of action might be to consolidate their print titles, they are expanding them instead.
Why not simply supply the standard edition at bulk rate, instead of going to the trouble of editing and printing an extra edition with the same content?
In my eyes it's also extraordinary there is no "official" news about this new venture anywhere. Why spend all this money on something and not shout about it?
Picked up a copy on a flight from bangkok to Vientianne the other day. Small and with some rehashed stories from yesterdays paper. Boring really.
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