97,000 READERS, BUT MAG STILL CLOSES

Readers are the key to a successful magazine, but it seems that even with close to 100,000 readers some magazines simply cannot survive.
BBC Good Homes magazine in the UK is the latest to announce it will cease printing. Its latest audit shows a circulation of more than 97,000 copies were sold including more than 23,000 subscribers.
I picked up a copy of the 12-year-old magazine recently for 20 baht from Chatuchak market and I thought it was a nicely produced title, but its demise is symptomatic of what's happening globally and also probably gives an indication of what's happening in the UK property sector as well.