NEW MAGAZINE: A CUT ABOVE

AHead magazine is the latest new magazine to hit the shelves, underlining my belief that Thailand is bucking the global print media trend with more launches than closures.
This magazine is very niche, both in its content and its targeted readership, yet publications like this still manage to find their way into the mass market bookshops throughout Bangkok.
AHead bills itself as 'Training and Education Archives for Salon and Hairdressing.' There are almost as many salons as 7-Eleven stores in the city, but with this magazine priced at 150 baht it's likely to appeal only to the high end establishments.
In terms of production the magazine runs to 60 glossy pages, and it comes with an educational DVD. For a first edition it's got a reasonable level of advertising. Although I cannot read Thai the design and layout comes across as being educational and authoritative.
I wonder if the publisher has considered a more targeted approach to selling single copies and subscriptions?