SUMMER HOLIDAYS AT FORBES ASIA

"Forbes Asia will be taking its summer hiatus, returning in late August with an issue dated Sept. 7."
That's the message from the Singapore-based bi-weekly's editor Tim Ferguson at the end of his column in the current July 13 edition. So that's no magazine for almost two months. No advertising revenue. No revenue from sold magazines. No continuing brand awareness.
At a time when magazines around the world are pleading poverty having an almost two-month gap in issues isn't exactly good for business.