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Tuesday, July 14, 2009

THIRD 'RED' PUBLICATION TO LAUNCH

Voice of Thaksin, a bi-monthly magazine for pro-Thaksin supporters will be launched next week, according to a report from The Nation. This will be the third 'red' publication to debut inside two months, with the Thai Red News newspaper and Red News magazine appearing for the first time in recent weeks.
Regardless of politics I seriously doubt there will be enough advertising and revenue from copy sales to justify three publications aimed at the same readership. Neither of the first two titles have achieved anything noteworthy on the advertising front so far, and I cannot really see this newcomer being any different.
Advertisers don't really want to be firmly associated with one side of the political divide; you only have to look at the problems being experienced by the 'yellow' ASTV Manager group to see that.

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