BUSINESS MAGAZINE SET TO LAUNCH

Next Monday will see the Thailand launch of Southeast Asia Globe, a new monthly English language business magazine. The new title was first announced in March and is an offshoot from its two-year-old Cambodia sister magazine.
Southeast Asia Globe, in the publishers own words, aims to be: ".. the Kingdom’s premier English-language business monthly" and will ".. deliver powerful, relevant content about news, views and life throughout the region in an easy-to-read and photo-rich layout". It's mission is to become one of region’s leading publications for resident decision makers and the informed traveler.
Cameron Cooper, managing editor of the new magazine, says: “We’re excited to be entering the market at a time when many magazines are reassessing their positioning and facing serious challenges. Coming out with a magazine that gives people insight into how to better survive in economic or social situations, especially now, is great timing. We know that this magazine will be a hit.”
Stories in the debut issue include interviews with top managers on the cooling state of Thailand tourist arrivals and what their companies are doing to turn up the heat. The magazine also talks with business and finance specialists about investing in Thailand and where money is actually getting the best returns. The magazine also features an exclusive interview with Air Asia’s Tony Fernandes about his personal business style, what his views are on researching new ideas and what this region needs to make it stand out on the world stage.
The magazine will be published by Beyond Media, printed by Allied Printers and distributed by Post Publishing.

Have your say: Do you think a magazine such as this is likely to make an impact? Who will read it, and more importantly will their be enough advertising revenue for it to survive? Will you buy it or subscribe to it? What would you want to see inside? Leave your comments and enjoy the debate.