IS THIS THE FUTURE OF PRINT ADVERTISING?

I hope not.
This week's edition of U.S. magazine Entertainment Weekly contains a first for magazine advertising - a video in a print publication. A BBC news report about the new innovation can be found here.
The story explains the advert ".. consists of a microchip holding digitized data that is connected to a speaker and a screen akin to some mobile phones. It is powered by a small rechargeable battery and mounted on cardboard, so is instantly distinguishable from a normal flimsy page."
It's a gimmick. Nothing more. But it is generating a lot of interest.
Just a few thousand copies of the magazine with the video ad have been sent to subscribers in Los Angeles and New York. One copy has already found its way onto eBay and currently (Friday AM) is selling for more than US$104. Profits from this sale are being donated to charity.