Note: The older content written as part of this blog was relevant at the time but may have since changed. Please don't hesitate to contact me for clarification.

Monday, September 28, 2009

MAGAZINES ARE MISSING OUT

It may seem obvious to most, but some Thailand-based magazines still do not have even a basic web presence.
How do I know? Over the past three months I've had six emails from prospective advertisers looking for email contact details for magazines I've written about on The Bangkok Bugle. The loss to those magazines without even so much as a contact email address could be 100,000 baht - if all of those inquiries had turned into sales. Both English and Thai magazines are the culprits.
When some publishers are pushing the envelope in terms of digital enhancements there are some that are way, way behind.

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