SEEING DOUBLE: IS IT RALF OR RALPH?

Ralf (on the left in this picture) is a new Thai magazine that hit the bookshelves this weekend.
It's a lads mag in the mold of FHM and Nuts with a little bit of Monkey and Zoo thrown in for good measure. But this magazine, in my opinion, is heading for legal trouble.
Pictured alongside Thai Ralf is Australian Ralph. Do you notice any similarities?
There's no business relationship between the two titles. The Thai version, which is published by Plus One Media Co. Limited, appears to be a blatant attempt to copy the Aussie version which is published by ACP Magazines. Plus One's Publishing Director is a former editor-in-chief of FHM, which is Aussie Ralph's biggest competitor.
Ralf sells for 100 baht and the debut edition contains 150 pages. It's a well put-together lads mag in the style epitomized by the likes of Loaded and FHM, but even though Aussie Ralph doesn't have a newsstand presence in Thailand I cannot see the publishers being entirely happy with such a flagrant copycat publication.