NEW BUSINESS NEWSPAPER SET TO LAUNCH
A free, bilingual weekly business newspaper is set to debut in Thailand in October. The tabloid-sized publication will provide local and regional business news and is aiming at local entrepreneurs and corporations, according to the publisher.
Dr. A.P. Nikhil, the man behind the new publication and boss of PR Express, says the 88-page newspaper will be distributed through banks, cafes, a number of fast food outlets, office towers and almost all bookshops.
He adds: " We have been working on this project for the last 16 months and have already secured a host of strategic partners to enable the financial viability of this project. We believe there is strong demand."
Questioned about his opinions of print versus online, Dr. Nikhil says: "We believe in the Internet and will have an online version, but most websites take a long time to get off the ground and secure the necessary readers to make them revenue generating. Many fail, in most cases, because of a lack of offline support. We're taking care of that, including with use of the print edition."
The newspaper will target ".. business executives in the 25-60 age group" and is ".. in no way in competition with any newspapers, magazines and websites," Dr. Nikhil concludes.
6 comments:
I know Dr. Nikhil. Great guy. He's also the man behind Forever 21 store in Central World. Totally unrelated.
This comment surprises me - ".. in no way in competition with any newspapers, magazines and websites."
He has found an absolute niche no-one in any of the above sectors has ever thought of. I take my hat off to him.
Hey this guy is so so controversial, there was something about him a few days ago in the gossip columns in Thai Rath, accordingly, he is really causing a stir in the PR Industry and is getting so much accounts and referrals that many of his competitors simply hate him. It also mentioned about him literally "printing money" in all of his new ventures and that he is so wealthy that he will literally sponsor anything if you ask him!
So where's this so called media now? Absolute failiure. Dr Nikhil is a complete BS. No where to be found now. All his projects are a complete failiure. His prexpress.net is ready taken down because he can't even pay for a simple hosting service. LOL!!!!
I am doing research for my university thesis, thanks for your useful points, now I am acting on a sudden impulse.
- Kris
Just to update everyone, Dr Nikhil is lauching his paper on the 15th Of April 2011. Check out : www.businessplusthailand.com There has been a bit of a stir in the local market as its rumoured to be about 120,000 free copies for the first two issues and is audited by PWC apparently.
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