NO NEW MAGAZINES, FOR A CHANGE

I've not come across any new magazine so far this month, which is in stark contrast to what I have witnessed in previous months.
December is probably not the best month to launch a new title, not least because of holidays for the birthday of His Majesty the King, Constitution Day, Christmas and New Year. Those all-important advertising budgets have probably taken a hammering throughout the year, and plans for the first half of 2010 were likely made several months ago.
I should really find time to discover whether the new launches I reported earlier this year are still being published. I know for sure that two - Open Thailand and Hotel Gateway, did not last more than two issues. Regular readers will no doubt have some fond memories of Open Thailand and their unusual source for Thai-to-English translations.
Sadly the demise of these titles makes it so much harder for all the new magazines that are born. Advertisers remember, and will already assume your new launch will go the same way even before you start to pitch it to them.