MORE ABOUT BULKS AT THE BANGKOK POST

A regular reader (and someone connected to the newspaper) wrote an email following my recent story about the decline in circulation at The Bangkok Post. I am publishing his comments below as it explains what is in the minds of many publishers, especially those with significant numbers of bulk and complimentary copies of their publications.
He wrote: "That massive drop in bulk sales is almost certainly partially deliberate. Paper and printing costs make bulk sales far less attractive than in the good old days and advertisers are not particularly impressed with circulation pumped up artificially with bulk sales – especially to places like schools which used to be a significant portion of bulk sales at the BP. If I remember correctly, the price per copy of copies sold in bulk has also jumped considerably, turning off some hotels."
I know for a fact the price for bulk copies has risen. Just three years ago I was quoted 2 baht per copy for buying several thousand copies of a particular edition. I believe the price is considerably more now.