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Monday, August 22, 2011

NEW TO THE SHELVES

Spotted for the first time on the shelves last weekend is a Thai language licensed edition of one of Dennis Publishing's Magbook series of magazine-cum-book publications.
Getting Started in Digital SLR Photography, ".. is a perfect-bound, magazine-sized soft back book focusing on a particular subject matter. Known to trade as bookazines, these titles are sold on the magazine racks and are priced between £5.99 and £9.99 with production values to reflect this price." (from Dennis' website).
The Thai language edition is selling for 350 baht - more than three times the cost of the Thai language titles positioned alongside. A tough sell indeed.

2 comments:

TEFL Thailand 6:00 PM  

Thanks for providing information on a first-class e-book on DSLR photography.

Dan 1:22 PM  

Hard sell? That really depends. If this is a monthly, it's suicide, but this is a book so can sit on the shelf for a year. A dribble of sales will add up over time and your costs are lower for distro. You can do just-in-time printing and restock, and if it still sells after a year, even better.

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