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Wednesday, January 13, 2010

MORE NEW MAG LAUNCHES IN THAILAND

It's time to look at some recent additions to the bookshelves in Thailand. If you thought that Thai language magazine launches were abating then think again. I've seen at least 10 new titles in the last few weeks.
First up is D & D Magazine, which stands for design and decor. This is a glossy, coffee-table type magazine with lavish, colourful images of property and decor. The debut December edition runs to a chunky 140 pages and sells for a somewhat bizarre 91 baht.

Torque
made its debut this month and has a nice feel to it, both in terms of design and content. It's competing in a very tough and overcrowded sector and I'm not certain it's significantly different from other magazines to gather a decent following. This magazine sells for 90 baht and the January edition runs to 58 pages.

Rasta Variety Magazine also makes its debut this month. It's smaller, both in terms of size and pages (just 52), but is cheaply-priced at 35 baht. The niche nature of this subject is reflected by the fact it has just a handful of ad pages.
I wonder how many of these new magazines will still be around come June?

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