Note: The older content written as part of this blog was relevant at the time but may have since changed. Please don't hesitate to contact me for clarification.

Tuesday, January 26, 2010

OUTDOOR THAILAND MAGAZINE REBORN

Outdoor Thailand magazine has resumed publishing after taking a break for what the editor describes as 'economic' reasons.
It's rare for a magazine to resume publishing after taking the drastic decision to stop; in most cases print editions move entirely online or disappear altogether.
I'm not entirely sure how long Outdoor Thailand has been away for, but it will no doubt face a tough task in winning back the confidence of its readers and, most importantly, its advertisers.
The January edition has a cover price of 90 baht and runs to 108 pages. Paid-for advertising constitutes less than 10 per cent.
Could this be the start of a new trend, dead magazines being resurrected? Which magazines would you like to see resurface in print?

0 comments:

Ask Me Anything ..

.. about the media and publishing industry in Thailand, and I will do my best to assist you. You can email your question to bkkandy AT myway.com.

Add me on Facebook

(c) The Bangkok Bugle 2006 - 2015. Email me at bkkandy AT myway.com for information.