THAILAND'S STRANGE MAGAZINE PRICES

What is it with Thailand's magazine and cover prices?
Earlier this month I blogged about newly launched D&D (Design and Decor) magazine and its bizarre 91 baht cover price. This week I've spotted another - Thai language travel magazine Dazzle - with an equally strange cover price of 124 baht.
Actually, in the case of D&D I know the answer. I met the magazine's Head of Editorial on a recent press trip and she told me it was chosen to create a talking point. It's achieved that goal with two mentions here already!