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Wednesday, January 27, 2010

THE YEAR-OLD MAGAZINE STILL ON SALE

I've blogged about some weird and wonderful sights on the bookshelves in Thailand, and this has to rank up there with the best (or worst, depending on your view).
Yesterday I noticed one copy of
Asia Pacific Tropical Homes on sale. Nothing too unusual about that, until I add that it's been on display for 12 months! This was the January-June 2009 edition of the twice-yearly English language publication.
This magazine, according to its website, claims:
"No other magazine produced in this part of the world has ever achieved such complete and powerful distribution. No lifestyle magazine from afar can be found in so many locations. Only Time and other news magazines can be found in as many outlets." Obviously it can be found in many outlets because, even after a year, no one is buying it. (Ouch, see disclosure below for balance).
The retailer in question deserves a lot of the blame here, in my view. How can they allow a magazine to remain on sale for 12 months after it was originally distributed and a full six months after the supposed off-sale date? One reason might be that there hasn't been a subsequent edition to replace it, as far as I can tell.

Disclosure: I am Editor of Property Report Thailand magazine which may be considered by some to be a competitor to Asia Pacific Tropical Homes.
However as always, the views expressed here are my own and in no way reflected of any of my current or previous employers.

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