FUTURE IS 3D WORLD FOR POST ELEMENTS
Thailand has seen the launch of its first local language licensed magazine this year following the appearance of at least 20 new, locally published titles during the first two months of 2010.
The new bi-monthly magazine, published in Thai by Post Elements Co. Ltd, is a combination of content from Future Plc's 3D World and ImagineFX magazine brands. The inaugural February/March edition is priced at 150 baht and runs to 150 pages. It also includes a CD.
There are two important things to note with this latest licensed title. Firstly, it shows that global publishers are willing to license content from two existing titles to create one new magazine in a country that likely couldn't support single editions of each title. They're also willing to allow their monthly titles to be reproduced with lesser frequency.
This magazine is the third that has been licensed by Post Elements from Future in the U.K. Last year they launched a Thai language local language edition of Computer Arts, and months after launched the sister-title Computer Arts Projects. Last month Future announced it had reached an agreement with Diplomat Publishing to produce a Thai language licensed edition of it's popular, 26-year-old magazine Guitarist.
I know another four or five global magazines are currently in discussions with Thai publishers with a view to licensing their content locally. Perhaps 2010 will be the year of the licensed magazine in Thailand? Licensed and niche, perhaps?
2 comments:
Interesting to see 3D FX joining Computer Arts - certainly the digital/design industry is growing in Thailand. Will be interesting to see how they fair, with a decent marketing effort they might well find their audience.
Thanks Jon. Future is also known very much as a specialist publisher, so for them to have two first two licensed titles in Thailand this year given an indication of where this sector might be heading.
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