MAGAZINES ARE ALIVE AND WELL IN SE ASIA
If you need further evidence that magazine publishing in south east Asia is alive and well, you only need to look at the latest batch of licensing agreements that have been announced.
Hearst has announced it has signed a deal with Vietnam publisher Sun Flower Media to produce a Vietnamese language edition of Cosmopolitan. Next month's planned launch is the 59th local language edition of the global title.
BBC Worldwide has also announced the launch of its popular children's title In The Night Garden to Indonesian publisher PT Media Griya Harmony. The first edition went on sale last week and contains an 80/20 balance of global vs. local editorial content.
And also in Indonesia, Meredith Corporation has announced a partnership with the CompasGramedia Group to published a local language edition of women's magazine More. The first edition is planned for July. A Thai edition of More was announced some time ago with a promised debut in late 2008. It has never appeared.
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