THE LATEST BATCH OF NEW MAGAZINES

It's safe to say the number of new magazine launches in Thailand has slowed somewhat over the last couple of months. Late last year new titles were appearing at the rate of ten a month, but in the last few weeks I've only noticed a handful of new titles on the shelves.
Be Chic magazine appeared for the first time in March. It's a style and fashion titles that's copying a recent trend for strange cover prices. It's 69 baht - and it's other claim to fame is that the first issue - which contains 100 pages - features what appears to be just a single advertisement.
RC Core magazine, which also made its debut in March, is priced at a more conventional 70 baht. This magazine is also following the trend of having two front covers - one which appeals to air enthusiasts and another which caters to four-wheel fans.
Esteem is the only new English language title that I've seen in the last couple of months. The debut edition appeared in February and is priced at 70 baht. The magazine's strapline is "The complete well being of women" and, although I hate to be critical, this isn't the best produced magazine I've ever seen. The publisher has used low-resolution images in a number of features and the front cover image isn't sharp. That said it's managed to attract at least 12 pages of ads in its 64-page debut edition.