ADVERTISING DOUBLE STANDARDS

Thai Airways has an unwritten policy which prohibits them from advertising in new magazines in Thailand. They're certainly not the only organisation with that mindset, and after all who can blame them when a significant number of new titles don't make it past the first six editions.
However it does seem Thai's no-new-mags rule doesn't apply in Singapore because I've seen several debut issues of new titles here carrying Thai advertising.
I don't know the details and it could be the magazines are giving away pages in order to make their new baby look good. That's something I've come across reasonably often. Ultimately though it's self defeating because when the time comes to convert that advert into revenue the advertiser will simply say thanks and walk away.
I wonder how much value Thai is getting for its exposure in a brand new title with no brand image and not much in the way of bookshelf promotion.
I hope they're not paying for it.